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Государство, религия, церковь в России и за рубежом

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Hardin, J. C. (2022) Church Advertising, Public Relations and Marketing in Twentieth-Century America. Retailing Religion. Springer Nature Switzerland AG: Palgrave Macmillan. — 395 p.

https://doi.org/10.22394/2073-7203-2024-42-1-379-386

Об авторе

И. Соков

Россия

Илья Соков



Список литературы

1. Abrams, D.C. (2001) Selling the OldTime Religion: American Fundamentalists and Mass Culture, 1920–1940. Athens: University of Georgia Press.

2. Ashley, W.B. (1917) Church Advertising: Its Why and How: Papers Delivered Before the Church Advertising Section of the Twelfth Annual Convention of the Associated Advertising Clubs of the World. Philadelphia: Lippincott.

3. Bellah, R.N. (1967) “Religion in America”, Daedalus 96(1): 1–21.

4. Crossland, W.F. (1949) How to Increase Church Membership and Attendance. N.Y.: Cokesbury Press.

5. Cutlip, S.M., Center, A.H. (1982) Effective Public Relations. Englewood Cliffs, N.J.: Prentice-Hall.

6. Dobbins, G.S. (1947) Building Better Churches: A Guide to the Pastoral Ministry. Broadman Press.

7. Dobbins, G.S. (1951) The Churchbook: A Treasury of Materials and Methods. Nashville: Broadman Press.

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9. Gilbert, R.V. (1925) The Church and Printer’s Ink. New York: Fleming F. Revell Company

10. Gorski, P.S. (2017) American Covenant: A History of Civil Religion from the Puritans to the Present. Princeton University Press.

11. Harral, S. (1945) Public Relations for Churches. N.Y.: AbingdonCokesbury Press.

12. Hungerford, E.A. (1952–1988) Major Emphasis in Church Publicity in a Time of Depression, Manuscript (Exhibit C), folder History National Religious Publicity Council 1929–1934, box 4, Records: 1952–1988 (88–0630), RPRCC.

13. Leach, W.H. (1930) Church Publicity: A Complete Treatment of Publicity Opportunities and Methods in the Local Church. Nashville: Cokesbury Press.

14. Loveland, A.C., Wheeler, O.B. (2003) From Meetinghouse to Megachurch. Columbia: University of Missouri Press.

15. Lunden, R. (1988) Business and Religion in the American 1920s. N.Y.: Greenwood Press.

16. Lunden, R. (1988) Business and Religion in the American 1920s. N.Y.: Greenwood Press.

17. Moore, R.L. (1994) Selling God: American Religion in the Marketplace of Culture. N.Y.: Oxford University Press.

18. Niebuhr, R. (1929) Leaves from the Notebook of a Tamed Cynic. N.Y.: Richard R. Smith.

19. Pleuthner, W.A. (1950) Building up Your Congregation; Help from Tested Business Methods. Chicago: Wilcox & Follett.

20. Reisner, Ch. F. (1913) Publicity: The Modern Way to Compel Them to Come In. New York: Methodist Book Concern.

21. Schuller, R.H. (2001) My Journey: From an Iowa Farm to a Cathedral of Dreams. San Francisco: HarperSanFrancisco.

22. Stelzle, Ch. (1908) Principles of Successful Church Advertising. New York: Fleming H. Revell Company.

23. Stuber, S.I. (1951) Public Relations Manual for Churches. Garden City, N.Y.: Doubleday & Company.


Рецензия

Для цитирования:


Соков И. Hardin, J. C. (2022) Church Advertising, Public Relations and Marketing in Twentieth-Century America. Retailing Religion. Springer Nature Switzerland AG: Palgrave Macmillan. — 395 p. Государство, религия, церковь в России и за рубежом. 2024;42(1):379-386. https://doi.org/10.22394/2073-7203-2024-42-1-379-386

For citation:


Sokov I. Hardin, J. C. (2022) Church Advertising,Public Relations and Marketing in Twentieth-Century America. Retailing Religion. Springer Nature Switzerland AG: Palgrave Macmillan. — 395 p. State, Religion and Church in Russia and Worldwide. 2024;42(1):379-386. (In Russ.) https://doi.org/10.22394/2073-7203-2024-42-1-379-386

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ISSN 2073-7203 (Print)
ISSN 2073-7211 (Online)