religionГосударство, религия, церковь в России и за рубежомState, Religion and Church in Russia and Worldwide2073-72032073-7211РАНХиГС10.22394/2073-7203-2020-38-2-235-262NFRXFIreligion-379Research ArticleСтатьиHoly Selfie в католицизме и православии: сравнительный анализ нового визуального канонаHoly Selfie in Catholicism and Eastern Orthodoxy: A Comparative Analysis of a New Visual CanonТихоноваСофьяTikhonovaSophiasegedasv@yandex.ruМедведеваЕленаMedvedevaElenafargonom@mail.ruСаратовский национальный исследовательский государственный университет имени Н.Г. ЧернышевскогоРоссияSaratov National Research State University named for N.G. ChernyshevskyRussian FederationСаратовский государственный медицинский университет им. В.И. РазумовскогоРоссияSaratov State Medical University named after V.I. RazumovskyRussian Federation202029092025382235262Copyright © Тихонова С., Медведева Е., 20252025Тихонова С., Медведева Е.Tikhonova S., Medvedeva E.This work is licensed under a Creative Commons Attribution 4.0 License.https://religion.ranepa.ru/jour/article/view/379

На основе анализа визуального контента, доступного в социальной сети Instagram, в статье рассматривается феномен holy selfie как способ выра жения религиозной идентичности последователей православия и католицизма. Селфи как способ самопрезентации в сети позволяют верующим фиксировать свою причастность к сакральным местам, персонам, событиям и предметам. Несмотря на неодобрение со стороны православных и католических священников, увлечение селфи становится одним из способов консолидации религиозных сообществ вокруг религиозного опыта. На основе концептуального и методологического анализа научных исследований, посвященных селфи и репрезентации религии в медийном пространстве, контент-анализа 200 селфи, представленных в открытом сегменте Instagram, а также изучения мнения католических и православных священников по отношению к селфи были сделаны следующие выводы. Во-первых, коммуникационная функция и функция памяти в holy selfie сливаются. Во-вторых, были выделены два принципиально разных визуальных канона селфи, репрезентирующих православных и католических пользователей. Оба канона, несмотря на стихийность их формирования, подвержены влиянию медийной политики Римско-католической и Русской православной церквей, при этом выполняя свою основную функцию отражения экзистенциальных и коммуникативных потребностей пользователей.

Analyzing the visual content from Instagram, the article addresses the phenomenon of “holy selfie" as a way of expressing religious identity used by Orthodox and Catholic adepts. Selfie as a technique of online self-presentation allows believers to report about their connections to sacred places, persons, events and objects. Despite the disapproval of Orthodox and Catholic priests, taking a selfie is a way to consolidate religious communities around offline religious experience. The articles draws upon the conceptual and methodological analysis of studies focused on selfies and the representation of religion in the media and uses content analysis of 200 selfies presented in the open Instagram segment, as well as the opinions by Catholic and Orthodox priests about selfie. The analysis shows, firstly, that, in the holy selfie, the memorial and communicative functions are merged together. Secondly, we can distinguish between the two fundamentally different “visual canons of selfies" elaborated by Orthodox and Catholic users. Both “canons", despite their spontaneous origins as expressing existential and communicative needs of the believers, are shaped by the media policies of the respective religious institutions.

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The authors declare that there are no conflicts of interest present.