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Hardin, J. C. (2022) Church Advertising, Public Relations and Marketing in Twentieth-Century America. Retailing Religion. Springer Nature Switzerland AG: Palgrave Macmillan. — 395 p.
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Critic Notice|Book Reviews
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Ilya Sokov
Abrams, D. C. (2001) Selling the Old-Time Religion: American Fundamentalists and Mass Culture, 1920-1940. Athens: University of Georgia Press.
Ashley, W. B. (1917) Church Advertising: Its Why and How: Papers Delivered Before the Church Advertising Section of the Twelfth Annual Convention of the Associated Advertising Clubs of the World. Philadelphia: Lippincott.
Bellah, R. N. (1967) “Religion in America”, Daedalus 96(1): 1-21.
Crossland, W. F. (1949) How to Increase Church Membership and Attendance. N.Y.: Cokesbury Press.
Cutlip, S. M., Center, A. H. (1982) Effective Public Relations. Englewood Cliffs, N. J.: Prentice-Hall.
Dobbins, G. S. (1947) Building Better Churches: A Guide to the Pastoral Ministry. Broadman Press.
Dobbins, G. S. (1951) The Churchbook: A Treasury of Materials and Methods. Nashville: Broadman Press.
Engel, J. F., Norton, H. W. (1975) What’s Gone Wrong with the Harvest?: A Communication Strategy for the Church and World Evangelization. Grand Rapids: Zondervan Pub. House.
Gilbert, R. V. (1925) The Church and Printer’s Ink. New York: Fleming F. Revell Company.
Hardin, J. C. (2022) Church Advertising, Public Relations… Gorski, P. S. (2017) American Covenant: A History of Civil Religion from the Puritans to the Present. Princeton University Press.
Harral, S. (1945) Public Relations for Churches. N.Y.: Abingdon- Cokesbury Press. Hungerford, E. A. (1952-1988) Major Emphasis in Church Publicity in a Time of Depression, Manuscript (Exhibit C), folder History National Religious Publicity Council 1929- 1934, box 4, Records: 1952-1988 (88-0630), RPRCC.
Leach, W. H. (1930) Church Publicity: A Complete Treatment of Publicity Opportunities and Methods in the Local Church. Nashville: Cokesbury Press.
Loveland, A. C., Wheeler, O. B. (2003) From Meetinghouse to Megachurch. Columbia: University of Missouri Press. Lunden, R. (1988) Business and Religion in the American 1920s. N.Y.: Greenwood Press.
Lunden, R. (1988) Business and Religion in the American 1920s. N.Y.: Greenwood Press.
Moore, R. L. (1994) Selling God: American Religion in the Marketplace of Culture. N.Y.: Oxford University Press.
Niebuhr, R. (1929) Leaves from the Notebook of a Tamed Cynic. N.Y.: Richard R. Smith.
Pleuthner, W. A. (1950) Building up Your Congregation; Help from Tested Business Methods. Chicago: Wilcox & Follett.
Reisner, Ch. F. (1913) Publicity: The Modern Way to Compel Them to Come In. New York: Methodist Book Concern.
Schuller, R. H. (2001) My Journey: From an Iowa Farm to a Cathedral of Dreams. San Francisco: Harper SanFrancisco.
Stelzle, Ch. (1908) Principles of Successful Church Advertising. New York: Fleming H. Revell Company.
Stuber, S. I. (1951) Public Relations Manual for Churches. Garden City, N.Y.: Doubleday & Company.
© Article. Ilya Sokov, 2024.